Our Key Targets

• Not to buy advertising time or space if more than a quarter of the audience is likely to be under 12 years of age; nor will we advertise on websites aimed at those under 12
• To implement Guideline Daily Amount (GDA) nutrition labeling on the majority of our chocolate and confectionery globally by year-end 2011 and will continue to roll out GDA across our entire food portfolio
• Not to ship any Mars Chocolate products that exceed 250 calories per portion by the end of 2013
• To reduce sodium levels in all Mars Food products globally by 25 percent by 2015, from a 2007 baseline. We are doing this by participating in government initiatives and agreeing to voluntary reduction commitments in different regions.

We are committed to sourcing:

• 100 percent of coffee** from certified* sources by 2013
• 100 percent of black tea** from certified* sources by 2015
• 100 percent of palm oil from suppliers certified* by the Roundtable on Sustainable Palm Oil by 2015
• 100 percent of cocoa from certified* sources by 2020
• 100 percent of fish and seafood products from sustainable sources by 2020

We are committed to making our operations Sustainable in a Generation by:

• Reducing direct fossil-fuel energy use and greenhouse gas emissions by 25 percent by 2015 from a 2007 baseline
• Reducing water use by 25 percent by 2015 from a 2007 baseline
• Achieving zero waste to landfill by 2015
• Achieving zero fossil-fuel energy use and zero greenhouse gas emissions at our operations by 2040

We are committed to reducing our product impacts, by:

• Reducing packaging weights by 10 percent by 2015, from a 2007 baseline, regardless of business growth
• Designing our packaging to be 100 percent recyclable or recoverable by 2015, where infrastructure exists
• Increasing the level of recycled content in our packaging by 10 percent by 2015, where possible given regulatory and food safety requirements
• Reducing average FLAVIA^® and KLIX^® drinks machine base energy consumption by 25 percent by 2015.

We are committed to providing even better workplaces. Our key targets are to:

• Continue our progress on gender diversity by building on the current level of 37 percent of Mars managers who are women, and improving that percentage at more senior levels
• Develop our local management teams to comprise at least 80 percent local citizens in every country where we operate; 61 percent of teams have achieved this goal already
• To drive increased Associate engagement, score in the top 20 percent of companies that use the Gallup engagement survey and be in the top 20 percent for our efforts to implement the actions identified in the survey
• Continue to reduce injuries in the workplace.